Some may say that apps are solely for big brands and that it’s pointless for a small or midsize business to have an app, but that is completely untrue.
Sure, responsive web design exists, but in today’s digital world, an effective mobile strategy often takes more than just a mobile-friendly website. It’s even widely known that apps do better at retaining users than websites do, but why?
Here are 5 reasons why you should invest in a mobile app.
A Complete Solution
A mobile app can serve as a full-circle solution for your business. It can help you perform business functions from product or service information and push notification marketing down to user account creation and management.
There are more marketing possibilities for your business with an app. Think of it as a direct marketing channel. Upon acquisition, you have a direct channel through which you can reach your customers, especially with push notifications. You can even implement referral marketing by offering coupons or discounts to those who share your app with their network.
If your strategies succeed and your users are happy, your app will remain on their mobile phones long after they first tapped the download button, and turn new customers into returning ones.
Know and Engage with Users
Statistics show a steadily increasing number of mobile users each year, compared to desktop users. Due to accessibility and convenience, customers are getting more comfortable interacting through apps on their phones rather than through websites on their desktops.
What does that tell us? Mobile is the future, and that includes apps.
Having your app on a customer’s phone means being with them 24/7 and having direct access to them. This gives you the privilege of engaging and connecting with your customers in real-time, and allows them to connect with you as easily.
Another great thing about having an app is that you can track user behavior and obtain business analytics easily. This will help you understand your users and improve your services and content in a way that better resonates with them.
Maximize Visibility
Having a mobile app deepens and widens your digital footprint.
Businesses with mobile apps make a more lasting and positive impression on people. One reason being that their services are assumed to be more established and engaging. Another being that a brand’s name and logo are more likely to be primed in a user’s memory the more they see a certain app icon on their phones. In other words, when you invest in app development, you’re also investing in a heightened perception of your brand.
How do apps widen your digital presence? Once your app is available on the app stores, it becomes discoverable to people outside of browser search engines. And broadened discoverability can definitely expand your customer base.
Be One Step Ahead of Your Competitors
One way to be ahead of competition is through providing your customers unique value, and apps is a great way to do that.
Apps give you the opportunity to offer your returning customers exclusive value. Giving your customers something in return for engaging with your products or services, such as loyalty programs, points, and member discounts, is known to boost user acquisition and retention, and even conversions.
Having an app for your business gives your new and existing customers what they love and more.
Next Step for You
Here at Snappymob, we care about user experience.
If you’re looking to venture into the mobile app business, our team has the experience and expertise to ensure that your idea turns into a reality. Contact us to discuss your next big project!